Producer James Quaife gave a live Q&A on Instagram, answering questions on all aspects of producing.

To read a summary of James' Masterclass, click here.

About James


James Quaife is an award-winning theatrical and entertainment producer having worked in the West End and around the UK.

With a background in both the subsidised and commercial sector, James is passionate about nurturing and developing new and innovative work for the stage, as well as offering the highest quality of theatre and live entertainment possible.

As an independent producer and general manager, productions include: Sweat (Gielgud Theatre; Winner of the Evening Standard Award for Best Play 2019 and Olivier Nominated for Best New Play), Good People starring Imelda Staunton (Noël Coward Theatre), the world premiere of Barking in Essex starring Lee Evans, Sheila Hancock and Keeley Hawes (Wyndham’s Theatre; Evening Standard and WhatsOnStage Award nominations for Best New Comedy), Next Fall starring Charlie Condou (Southwark Playhouse), Step 9 (of 12) starring Blake Harrison and Precious Little Talent (Trafalgar Studios).

From 2014 - 2019 James was the Producer for English Touring Theatre. Productions include: Equus (Trafalgar Studios/Theatre Royal Stratford East/UK tour; Winner of the UK Theatre Awards, Best Revival 2019), Two Trains Running (Royal & Derngate/UK tour), Dealing with Clair (Orange Tree, Richmond), A Streetcar Named Desire (UK tour; UK Theatre Awards nomination – Best Touring Production 2018), Rules for Living (Royal & Derngate/Rose Theatre Kingston/UK tour), Silver Lining (Rose Theatre Kingston/UK tour), Hamlet (Trafalgar Studios), Brideshead Revisited (York Theatre Royal/UK tour), The Herbal Bed (Royal & Derngate/Rose Theatre Kingston/UK tour; Winner – UK Theatre Awards Best Touring Production 2016), The Odyssey: Missing Presumed Dead (Liverpool Everyman/ Shakespeare’s Globe/UK tour) and Arcadia (Theatre Royal Brighton/UK tour).

James is a member of The Society of London Theatre and the League of Independent Producers.